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· Map For Growth

© 2010
back to: Home | Sales & Marketing Help

Your Company Will Never Thrive
Until You Start SELLING Your Services!

Actively selling your services is absolutely necessary for the survival and growth of your construction company.

Selling is the single most valuable activity for you to spend time on.

When a contractor doesn't sell:

  1. He is forced to compete on price.
  2. He usually struggles to make money.
  3. He has trouble surviving recessions.

Not selling means relying on bidding to generate work. Selling means landing negotiated work. Not selling lets your competition set your price. Selling lets you set your price.

In order to land really profitable work, you will need to master the closing technique superstar salesmen use:

  • Ask open-ended questions to uncover your prospect's most pressing pains.
  • Quantify (dollarize) the cost impact of their pain.
  • Show them you can solve the problem for less than what it is costing them.
  • Convince your prospect that you will solve their problem.

Clients can't help but hire you when they understand the value of hiring you. You don't have to be a "superstar" closer to close deals once you've mastered this four-step selling technique.

One last thing you must do is - prospect, prospect, prospect.

Let's be honest here. Prospecting is hard work. Prospecting is tedious, annoying, and even depressing at times. Prospecting is also mandatory if you are interested in having a financially secure business!

Now, to really rev up your business and position it for long term success, you need to install systems for:

  • Qualifying leads.
  • Assigning and prioritizing leads.
  • Following up with prospects.
  • Creating proposals and presentations.
  • Processing orders.
  • Following up with customers after their project is finished.
  • Motivating the pursuit and procurement of profitable sales.
  • Improving the salesmen's selling skills.
  • Networking.
  • Strengthening your customer relationships.

Ready to develop the described skills and install the listed systems?

Step-by-step instructions are immediately available inside our Private Club.


Your Marketing System Should Be Creating
a FLOOD of Qualified Sales Leads

Very few contractors suffer from too many good leads. Good leads fuel success.

That's where marketing comes in.

Marketing's first purpose is to generate leads for your sales staff.

Marketing's second purpose is to filter out bad leads.

Marketing systems cannot replace selling - but they sure make selling easier and more efficient.

An effective marketing program minimizes your sales costs by focusing your sales staff's time and efforts on quality prospects. No company can afford to flood the market with sales personnel. The cost would be enormous.

Another common mistake contractors make is to confuse marketing with advertising. Marketing is much broader than advertising. Marketing includes public relations, referrals, community involvement, publishing, and networking.

The most cost effective marketing system is one that generates sales from referrals. Nobody markets your company better than satisfied customers. Every company should pursue referrals aggressively.

You need marketing systems for:

  • Generating leads from new customers.
  • Generating leads from existing customers.
  • Prodding referrals from existing customers.
  • Collecting testimonials.
  • Staying in touch with your customers.
  • Publicizing your business.
  • Developing new advertising pieces.
  • Building and nurturing your network of well-connected people.

Ready to develop the described skills and install the listed systems?

Step-by-step instructions are immediately available inside our Private Club.

Thank You - for stopping by.

May your construction business bring you everything you dream of.

Your friends and champions,

Ron Roberts and Guy Gruenberg,
The Contractor's Business Coach

Only $19.98 per Month!
Curious? Learn More

Inside you'll learn how to grow your commercial construction business - confidently, predictably and profitably.

By joining our club for commercial trade contractors, you will learn...


  • 3 magic questions that close the sale.

  • THE number that gets workers moving faster than you thought possible.

  • Business strategies that work..and those that won't.

  • How to find great paying clients.

  • An employee bonus plan that motivates superior performance.

  • The TRICK to managing your business from your vacation home.

  • And Finally - how to build a business worth a million(s).

We're not holding anything back. We give you ALL the answers. We walk you through the systems. And we make it ridiculously cheap. All with a 30-day money-back guarantee.

Click Here to View Titles of the Club's Content

Here's what happened to one member shortly after joining. It could happen to you too.

Thanks for your call last week. Over the weekend I signed up and listened to a bunch of the sales discussions. It got me fired up and I ended up drafting a sales process with scripts and what to accomplish during a call. This week I will send customers our newsletter and following up with calls.

Take a RISK-FREE 30-Day Test Drive

Our business systems help you:

  • Keep your crews in budget and on time.

  • Let you take control of your year-end income.

  • Make you an employer-of-choice that will draw "A Players" like flies.

  • Leave you with a business that lets you take long vacations without risking your personal wealth and reputation.

We talked industry insiders into explaining how to work with your bank, lower your insurance rates, and increase your bond capacity.

We're putting it all out there for you.

All memberships come with a
30 day money-back satisfaction guarantee.

After hearing from so many contractors who felt they couldn't afford our hands-on coaching, we decided to do something NO ONE ELSE HAS BEEN WILLING TO DO - make all our PROVEN SOLUTIONS available online.

They are the EXACT SAME skills and solutions we teach our coaching clients to use, the ones who pay us $250 an hour and $2,500 a day. YOU get it for a fraction of that.

Burn our presentations to a CD or IPOD and listen to them as you drive from job to job, sales call to sales call, and meeting to meeting. Put that windshield time to work...on your business!

All for the incredibly low price of $39.99 $19.98 a month!

Only $19.98 per Month!
Click Here To Join

Why charge only $39.99 $19.98?

We know that the number of contractors who need assistance FAR exceeds our capacity to provide it with our hands-on help. We felt it was unfair to keeping such valuable guidance accessible only to our hand-picked clients.

Our FRC private club is our way of giving back to the construction community. Hopefully, you will take advantage of the opportunity.

We look forward to seeing you inside the club.

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"These guys get it. They truly understand the industry and the ups and downs of running a business. They know what it takes for us to succeed."

Jason Hogg,
Hogg Technology

"Some of the most practical, most common-sense advice available for contractor success."

Don Coleman,
Coleman Industrial Construction

"I opened my concrete construction business in 2000. Going from technician to business owner has been a huge learning experience. The information and tools you supply us with has really helped us grow."

Doug Bohn,
Procrete, Ltd.

"I have learned a great deal from the newsletter and have implemented their latest WIP categories into our business. For us, it was finally a way to accurately track job costs on a weekly basis."

Jack Carter,
Carter Glass

"I found this website while doing research for a class I teach called “101 Marketing Tips for Contractors”. Ron & Guy not only understand marketing, they understand how contractors think and what is important to them. I find their advice right on the money."

Pat O'Rourke,
Piedmont Virginia Community College

"Industry pros who captivate and motivate, while thinking about our bottom line!"

Mike Henry ,
Rose Paving

"It is so easy to get bogged down in the day to day operation of working in the business. Ron & Guy question or challenge you to take the time to work on the business. Keep up the good work guys."

Stan Wryn,
Western Accents