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© 2010

Looking to Grow Your Business and Improve Your Bottom Line?

USCTCA: The Ultimate Business Resource
for Commercial Trade Contractors

If you're looking for no-BS, incredibly affordable business guidance you've come to the right place. Inside you will find all the answers you need to grow your construction company.

Why You Should Join the USCTCA...

  • Inside we'll show you how to lower your field costs.

  • Inside we'll show you how to get a fair price for your work.

  • Inside we'll show you how to bring your projects in on time and in budget.

  • Inside we'll show you how to build a team of hard-working, bottom-line focused employees.

  • Inside we'll show you how to make far better use of time.

  • Inside we'll show you how to turn competitive advantage into higher margins.

  • Long story short - inside we'll show you how to grow your business profitably, systematically, and painlessly.

Try Before You Buy: FREE 30 day trial membership!

The association's library of articles and videos show you how to take a struggling six figure shop and turn it into a thriving seven or eight figure enterprise.

We'll show you how to track and analyze job costs, manage field production, hire great workers, create raving clients, manage money, motivate your staff and hold it accountable, track performance, and produce the results your have been dying for.

Curious? Learn More About USCTCA Benefits

We know you work hard for your money and are careful about how you spend it. That's why we keep the membership price low and offer a FREE 30 day trial.

To prove that we understand the challenges faced by commercial trade contractors and understand their habits and needs, please take 15 minutes to read the following report The 10 Biggest Mistakes Contractors Make. Upon completing it you will realize that we know what we're talking about and we know how to grow construction businesses. Take advantage of that.

Must Read FREE Reports & Tools
How To Correct... The 10 Biggest Mistakes Contractors Make
Ron Roberts & Guy Gruenberg
While you're working yourself to death, try to remind yourself that it can be both fun and profitable to run a construction business…if you know a handful of secrets and master a few essential business skills. To put yourself on the path to financial freedom, begin with this report. Read it over several times. Commit to fixing these 10 mistakes. . . . keep going

10 Biggest Mistakes Contractors Make - 6 thru 10
Ron Roberts & Guy Gruenberg
Who do you pay to: Ensure your crews work safely? Ensure your crews perform quality work? . . . keep going

Still not convinced membship is worth your time and money? How about another taste of what's waiting inside for you?. Check out the guidance that follows. Each of these articles has received tremendous praise many times over when presented in magazines and delivered at trade shows.

Are You A Leader Or A Manager?
by Ron Roberts
As business coaches Guy and I have spent countless of hours helping our clients transform themselves into Presidents. We teach them how to stay above the fray, how to lead their business to greater heights and better financial results. Along the way, we both have noticed the incredible difference between . . . keep going

Accountability - It's NOT Optional
by Ron Roberts
One of the most frustrating parts of running a business is the never ending battle with employees. Some never seem to do what you need them to do. They are either working slow, working on the wrong things, or doing things the wrong way. Since you can't grow a business without employees, you have three choices in the matter: . . . keep going

The Money Is In The Back End
by Ron Roberts
Does the term "back-end" mean anything to you? In the retail world, back-end means how much you make off of a customer AFTER the initial sale. U-haul's business strategy is a great example of how back-end works. If you've rented from U-haul within the past few years, you've seen their back-end in action. . . . keep going

Your Magic Formula For Explosive Financial Performance: S * P * P = R squared®
by Ron Roberts
Imagine that your company had hundreds of talented people begging to work for you. A company whose clients waited in line to get their work done because they knew you would take care of them far better than anyone else. A company whose cash flow was flush because; (a) your margins were incredibly high and (b) your backlog stayed full. Got that picture locked in your head? Can you see it? Can you feel it? Can you taste it? Here's the magic formula... . . . keep going

A Sales Compensation Plan That Supercharges Your Bottom Line
by Ron Roberts
What I'm going to share with you today is the single most powerful trick I know for supercharging your bottom line. . . . keep going

Reading not your thing? No sweat. Being around the industry since the early '80s, we know most contractors hate to read and prefer to watch or listen to presentations. Good news! We have over 30 hours of presentations inside. Below are a couple of nice examples.

Click Here for 2 FREE Presentations!

FREE Presentation #1: The Secret to Selling Success

FREE Presentation #2: The Secret to Lowering Field Costs

By joining the US Association for Commercial Trade Contractors, you will learn...

  • THE number that gets workers moving faster than you thought possible.

  • Business strategies that work..and those that don't.

  • How to find great paying clients.

  • An employee bonus plan that motivates superior performance.

  • The TRICK to managing your business from your vacation home.

  • And Finally - how to build a business worth millions.

We're not holding anything back. The association gives you ALL the answers. It walks you through the systems and it makes it ridiculously risk-free. All with a 30-day FREE trial.

Curious? Learn More About USCTCA Benefits

Here's what happened to one member shortly after joining. It could happen to you too.


Thanks for your call last week. Over the weekend I signed up and listened to a bunch of the sales discussions. It got me fired up and I ended up drafting a sales process with scripts and what to accomplish during a call. This week I will send customers our newsletter and following up with calls.



The association's business systems help you:

  • Generate a backlog of profitable work.

  • Keep your crews in budget and on time.

  • Let you take control of your year-end income.

  • Make you an employer-of-choice that will draw "A Players" like flies.

  • Leave you with a business that lets you take long vacations without risking your personal wealth and reputation.

We talked industry insiders into explaining how to work with your bank, lower your insurance rates, and increase your bond capacity.

After joining several associations and getting to see their agendas from the inside, the founders decided it was time to do something no one else has been willing to - openly share online the detailed strategies, tactics, and tricks that grow construction businesses. Other consultants keep the critical information close to their chest and charge tens of thousands of dollars for you to access it. Not us. It's all right inside.

The association's systems and solutions are the EXACT SAME ones the founders use to grow their coaching clients' businesses...with great, great success. These are the same systems and solutions our coaching clients pay $200 an hour to get personal hands-on help with. YOU can get them for a fraction of the cost.

Why charge only $49.99 $19.98?

We know that the number of contractors who need assistance FAR exceeds our capacity to provide it with our hands-on help. We felt it was unfair to keep such valuable guidance accessible only to our hand-picked clients.

The association is our way of giving back to the construction community. Hopefully, you will take advantage of the opportunity.

All for $49.99 $19.98 a month!

Curious? Learn More About USCTCA Benefits

Your Personal Information Is Kept Under Lock and Key

If you are like us, you are pretty cautious about giving out your credit card over the internet. Fear not in this case. We use the web's top credit card processing system for processing orders. We do not have access to your credit card number.

You are also probably hesitant, like us, to share your contact information over the internet. No need to worry. We promise do not share our membership list with anyone. We value your business and will not risk losing it in an effort to squeeze an extra buck out of the information you've trusted us with.

We look forward to having you join us in our effort to better the environment for trade contractors.

May your construction business bring you everything you dream of.

Your friends and champions,

Ron Roberts and Guy Gruenberg,
The United States Commercial Trade Contractors Association

Skim Through Brief Descriptions of
Available Articles and Presentations

Get The Right People Doing The Right Things The Right Way
Ron Roberts
Helping contractors right their ships over the past 15 years has taught us many lessons pertaining to what must be in place for a successful turnaround. The simplest of those lessons is the need to get the right people doing the right things in the right ways. Sounds simple right? . . . keep going
Small Margin For Error
Ron Roberts
Why did you go into business for yourself? Was it so you that you could be your own boss? Was it so that you could provide financial security for your family? Was it because you possess an unquenchable drive for success? . . . keep going
Effective Interviewing
Ron Roberts
Before diving into the interviewing tips I'd like to share some advice about selection and promoting that I came across several years ago. Personally I've found it to be a very useful crutch for keeping myself focused on the right characteristics and avoiding assigning improper importance on the wrong ones. . . . keep going
Choose Your Business Model Carefully
Ron Roberts
It doesn't matter whether you are a contractor or an auto repair shop. Identifying and choosing a business model that can deliver bottom line profitability is essential to your business' success. . . . keep going
10 Biggest Mistakes - Revisited
Ron Roberts
The following is a greatly shortened version. The full report is available at Grab a blank piece of paper. Drawn a line down the middle of it and a line across the top. Above the left column write INSIGHTS and above the right column write ACTIONS. . . . keep going
Playbooks (Offense and Defense)
Ron Roberts
We're guessing you'd really like to systematize your business. It's natural to want to have a business that consistently brings in great customers, puts the work in on time, avoids problems, and keeps the cash pouring in. . . . keep going
The 4 Pillars of Successful Delegation
Ron Roberts
The biggest challenge for a small contractor is transitioning from a one man shop to a business that has ten to 15 field employees and a handful of front office people. The owner of the one man shop handles all the sales, estimating, project management, and bookkeeping. . . . keep going
Trust Your Intuition - Sometimes
Ron Roberts
Intuition is a funny thing. Some people believe it is a powerful tool. Others think it's much overblown and leads to poor decisions. Where do you fall on the subject? . . . keep going
The Software Myth
Ron Roberts
The pitch is a myth. That's being too kind. The pitch is a lie. . . . keep going
Understanding the GC Award Process
Ron Roberts
It has come to our attention that many trade contractors do not understand how general contractors choose who they award the trade work to. Understanding their practices and using that knowledge effectively will lead to far more and better priced work for your business. . . . keep going
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"These guys get it. They truly understand the industry and the ups and downs of running a business. They know what it takes for us to succeed."

Jason Hogg,
Hogg Technology

"Some of the most practical, most common-sense advice available for contractor success."

Don Coleman,
Coleman Industrial Construction

"I opened my concrete construction business in 2000. Going from technician to business owner has been a huge learning experience. The information and tools you supply us with has really helped us grow."

Doug Bohn,
Procrete, Ltd.

"I have learned a great deal from the newsletter and have implemented their latest WIP categories into our business. For us, it was finally a way to accurately track job costs on a weekly basis."

Jack Carter,
Carter Glass

"I found this website while doing research for a class I teach called “101 Marketing Tips for Contractors”. Ron & Guy not only understand marketing, they understand how contractors think and what is important to them. I find their advice right on the money."

Pat O'Rourke,
Piedmont Virginia Community College

"Industry pros who captivate and motivate, while thinking about our bottom line!"

Mike Henry ,
Rose Paving

"It is so easy to get bogged down in the day to day operation of working in the business. Ron & Guy question or challenge you to take the time to work on the business. Keep up the good work guys."

Stan Wryn,
Western Accents